Email Marketing Automation
Timeline
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June 10, 2019Experience start
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June 11, 2019Project Scope Meeting
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July 2, 2019Midway Check In
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July 17, 2019Content Provided To Students
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July 23, 2019Experience end
Timeline
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June 10, 2019Experience start
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June 11, 2019Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates. This can be either in-person or via Skype. The goal of this meeting is for both parties to discuss the project, lay out expectations and provide contextual information.
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July 2, 2019Midway Check In
Students build a flowchart , and high level content suggestions and send to the organization to confirm the plan for the drip campaign before moving on to the execution phase.
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July 17, 2019Content Provided To Students
Based on the content suggestions the organization is to provide the required content for the emails in the drip campaign.
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July 23, 2019Experience end
Experience scope
Categories
Communications Marketing strategySkills
email marketing marketing automation digital marketing strategy strategy marketingStudents in York University's Digital Marketing Certificate program will work in groups of 4 to plan, build, and deploy an automated email drip campaign for your organization utilizing MailChimp.
Learners
The final project deliverable will include:
- A flowchart mapping the user journey from the initial event trigger to the final email in the drip campaign
- High level email content suggestions with specific calls to action
- A built out email sequence in MailChimp ready to deploy
Project timeline
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June 10, 2019Experience start
-
June 11, 2019Project Scope Meeting
-
July 2, 2019Midway Check In
-
July 17, 2019Content Provided To Students
-
July 23, 2019Experience end
Timeline
-
June 10, 2019Experience start
-
June 11, 2019Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates. This can be either in-person or via Skype. The goal of this meeting is for both parties to discuss the project, lay out expectations and provide contextual information.
-
July 2, 2019Midway Check In
Students build a flowchart , and high level content suggestions and send to the organization to confirm the plan for the drip campaign before moving on to the execution phase.
-
July 17, 2019Content Provided To Students
Based on the content suggestions the organization is to provide the required content for the emails in the drip campaign.
-
July 23, 2019Experience end
Project Examples
Requirements
Students will analyze your current customer funnel and path to conversion/purchase. They will identify opportunities for touch points based on how they engage with your website.
Engagements or “triggers” for the email campaign could include, but are not limited to actions such as:
- Signing up for a newsletter,
- Downloading an ebook or white-paper
- Downloading a coupon
- Installing an app
- Being added to a CRM database
NOTE: This cohort of students will be working on another Riipen assignment - creating a Strategic Social Media Marketing Plan - previous to this one (as part of the same Certificate in Digital Marketing). The social media assignment runs from April 1st - May 31st, and you can find full assignment details here: https://app.riipen.com/experiences/1642/details
If you are interested in working with students on both social media marketing and email marketing automation, there is an opportunity to participate in both assignments with the same cohort of students.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
June 10, 2019Experience start
-
June 11, 2019Project Scope Meeting
-
July 2, 2019Midway Check In
-
July 17, 2019Content Provided To Students
-
July 23, 2019Experience end
Timeline
-
June 10, 2019Experience start
-
June 11, 2019Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates. This can be either in-person or via Skype. The goal of this meeting is for both parties to discuss the project, lay out expectations and provide contextual information.
-
July 2, 2019Midway Check In
Students build a flowchart , and high level content suggestions and send to the organization to confirm the plan for the drip campaign before moving on to the execution phase.
-
July 17, 2019Content Provided To Students
Based on the content suggestions the organization is to provide the required content for the emails in the drip campaign.
-
July 23, 2019Experience end